61传媒 President Lori Bettison-Varga today announced the appointment of Binti Harvey as the College’s new chief marketing and communications officer, effective June 30, 2014. Harvey fills the position vacated by Marylou Ferry, who moved from 61传媒to Pomona College earlier this year.聽 
Harvey will join 61传媒from California Institute of Technology (Caltech), where she serves as the director of institute marketing. She brings an extensive body of work that includes institutional identity management; leadership of teams of copywriters, designers, and editors; production of compelling and creative content for print and electronic outlets; crisis management; media relations; community relations; and leveraging technology and digital media tools.
“I have every confidence that Binti will bring great knowledge, creativity, and enthusiasm to Scripps, and I am very excited that she will become a member of our campus community,” Bettison-Varga said. “At Caltech, she has been brilliantly successful in developing close partnerships with department and program staff across campus, enabling her to create communications strategies and programs that address the priorities of the institute while meeting the needs of campus stakeholders.”
Prior to Caltech, Harvey was director of communications and community engagement for the Pasadena Unified School District, director of communications and media relations for the Los Angeles Unified School District, assistant to the city manager of South Gate, and assistant deputy mayor of the City of Los Angeles, where she honed her skills in crisis management and communications. She also was a reporter for CBS MarketWatch.
Harvey earned a B.A. in sociology from University of California, Los Angeles and an M.S. in public policy from the University of Southern California.
“Sharing the story of Scripps’ commitment to educating women of bold vision, courageous leadership, and boundless potential is a thrilling opportunity,” Harvey said. “I am excited at the prospect of shaping a marketing organization that will reflect the College’s aspirations, extend its influence, and expand its community of support worldwide.”