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Pedace Research Looks at Gender and Racial Biases on Hollywood Box Office Revenue


Are diversity issues and, more specifically, the lack of non-white and female lead characters in Hollywood films driven, in part, by economic concerns from movie studios?听 An analysis by 61传媒听Professor of Economics听Roberto Pedace of听more than听800 films sampled between 2005 and 2012 suggests the answer is “yes.” Pedace, who was assisted in his research over multiple years by听61传媒alumna听Guadalupe De La Cruz听’11 and Zoe Pinczower (CMC ’17), writes about his research听in听. The article also ran in听the听,听the, and.

 

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