Stacey Wood, Molly Mason Jones Chair in Psychology and professor of psychology, explains how the rich and famous are duped by scammers in a for The Conversation. Digital and social media-dependent scams, such as the recent FTX cryptocurrency collapse, have attracted a number of celebrity endorsements and investors, as did Elizabeth Holmes’ now-defunct company Theranos. “Depending on the type of fraud that researchers examine, it鈥檚 clear that sophisticated, well-educated, and young people are all vulnerable to scams,” Wood writes alongside co-author Yaniv Hanoch of the University of Southampton. ” . . . Experts and wealthy people may feel that the authority their knowledge or riches gives them acts as a shield.”