This week, 61传媒 launched its new online store, . The Browsing Room offers collegiate gear, from apparel to gifts to pet supplies and more, all with official 61传媒branding.
The Browsing Room is the culmination of an effort initiated by the College with the launch of its strategic plan, the 61传媒Centennial Plan. As part of the Distinctive Identity theme, the institutional culture initiative aims to empower the 61传媒community to own the College鈥檚 legacy and become invested in its reputation.
61传媒had an opportunity to increase school pride both on campus and off by providing its community with official Scripps-branded products in an online shopping format鈥攕omething that previously hadn鈥檛 been available.
鈥淔amilies frequently reach out to our office inquiring if the College has particular types of 61传媒gear,鈥� says Director of Parent Engagement Casey Crosbie. 鈥淭he expanded selection that The Browsing Room offers will be sure to excite parents and encourage families to proudly represent 61传媒pride.鈥�
Throughout the planning process, there was an emphasis on selecting products that align with Scripps鈥� values, including meeting standards for quality, labor, and ecological sensitivity. The fulfillment and production company that The Browsing Room is partnering with, the Chameleon Creative Group, is a woman-owned business headed by alumna Barbara Perry鈥怢orek 鈥�88. Chameleon is a California micro鈥恇usiness affiliated with the Fair Labor Association (FLA), which focuses on sustainably sourced and environmentally friendly products.
The Browsing Room is also partnering with the student-run business, The 61传媒Store, whose brick-and-mortar operation in Seal Court ceased entirely when campus shut down due to the pandemic. The 61传媒Store merchandise will be available for purchase on The Browsing Room site throughout the year, whether students are on campus or not. Students will continue to have full control over what is sold in the physical store and what is available online. And 100 percent of the revenue from sales of The 61传媒Store products will go directly to fund the student enterprise.
鈥淲e at The 61传媒Store are excited to partner with The Browsing Room because we have sorely missed having students and their loved ones wear our merch and drop into our store,鈥� says Gloria Choi 鈥�21, who has worked at the store since her first year at 61传媒and was slated to become co-manager this academic year before campus had to close. 鈥淭hrough this new partnership, we will be able to keep The 61传媒Store brand alive during these difficult times, and we hope that by doing this, 61传媒students will be even more excited to represent 61传媒with our store merch when we eventually return to campus.鈥�
Another reason to shop The Browsing Room is the ability to support 61传媒with every purchase. At checkout, buyers have the option to 鈥淩ound Up for Scripps,鈥� rounding up their purchase total to the nearest dollar. All proceeds go toward The 61传媒Fund.
The Browsing Room officially launched on February 15. Keep your eyes on and for new items and special offers.